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Retail giant Macy’s recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today.
“Macy’s is conducting a review of its media account currently handled by Carat as part of normal practice to review agencies after five years,” the representative said.
Joanne Davis Consulting is managing the review, according to sources with knowledge of the matter. The company deferred to Macy’s for comment.
This news comes months after the Cincinnati-based company, which is consistently one of the biggest advertisers in its sector, chose
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