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LendingTree has named data-driven creative and media agency R2C Group as its new media agency partner, following a review.
R2C Group will be tasked with handling media buying and planning for the Charlotte, N.C.-based company, as well as TV and radio analytics. The agency transition will take place this month, as R2C Group takes over for incumbent Oxford Road.
“R2C Group’s integrated media planning solution fully aligns with LendingTree’s data-driven marketing strategy,” LendingTree CMO Brad Wilson, who took over that role last
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