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Last week, Sid Lee announced the acquisition of Yard, a creative and production agency in Paris, effectively integrating the shop into Sid Lee Paris. Among the reasons for its appeal, Yard boasts a client roster that includes Beats by Dre, Jordan, Red Bull, Converse and Nike.
Yard brought former Lakers shooting guard Kobe Bryant to Paris for its new Nike initiative hyping the new NBA season and promoting the brand’s eight-year sponsorship deal with the league,
It appears Bryant’s skills haven’t waned much since his retirement last year, judging by this shot he made at the VIP welcoming dinner, which subsequently went viral after soccer phenom Neymar Jr.—who
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