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Liquor maker Beam Suntory has picked Leo Burnett as the new global creative agency of record for Jim Beam whiskey.
The Publicis shop beat out DDB and McCann in the final stages of the review, which launched this fall. The account had previously been run by StoryWorks, a creative agency conglomerate consisting of Mekanism in the U.S., The Works in Australia and Jung Von Matt in Germany.
The news marks a needed win for Leo Burnett.
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