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Dentsu Aegis Network agency Isobar has hired a new svp, global data and technology—Vikalp Tandon. Vikalp will report directly to Isobar global CEO Jean Lin and will be based in the agency’s Boston office.
Under Vikalp, the agency will continue its mission to become a 100 percent digital economy business by 2020. “There is nobody as bold as Dentsu in the market that is driving to reach that destination and vision,” according to Tandon, which is something that attracted him to the role in the first place.
He
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