Innocean Names a New Strategy Lead
Kimberly Bates arrives as svp, head of strategic planning
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Innocean has hired Kimberly Bates as senior vice president, head of strategic planning. In the role, Bates will be tasked with leading the agency’s strategic hub and bringing together the agency’s different disciplines to develop insights for creative.
“Kimberly will be a big asset for the agency and brings a unique set of skills and experience that extend far beyond the traditional planning role,” Innocean chief operating officer Tim Blett said in a statement. “Innocean is evolving quickly into an agile, modern marketing agency, and with Kimberly’s impressive breadth and depth of experience it will help accelerate our strategic capabilities to meet the on-going challenges facing CMO’s with today’s fractured ecosystem.”
Bates
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