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Auto giant Nissan has moved global creative responsibilities for its luxury brand Infiniti from Crispin Porter + Bogusky to 72andSunny, according to two sources with direct knowledge of the change who spoke to Adweek on condition of anonymity.
There was no review, and agency and client have reportedly not yet finalized the details of their relationship.
The same parties who confirmed the move also stated that CP+B has retained its status as U.S. creative agency of record for the Infiniti brand, meaning the business will stay within the larger MDC Partners network.
“We continue to work with CP+B as well as other partners,” said Infiniti’s director of corporate communications, who declined to elaborate or address whether the company had officially begun working with 72andSunny.
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