David&Goliath today named former consultant and ad industry veteran Yumi Prentice as its new president, effective Sept. 5. It marks the latest in a series of changes for the Los Angeles-based independent agency, which is perhaps best known for campaigns promoting Kia and Jack in the Box.
Prentice replaces Brian Dunbar, who left David&Goliath in June after seven years to pursue his own consulting venture.
David&Goliath founder and chairman David Angelo told Adweek that hiring Prentice was “a concerted effort to align values with our overarching purpose to inspire people and brands to fearlessly pursue their truth, inside and out.”
Prentice said she is excited to join an organization that is “as passionate and good at the work as they are compassionate about the people and the impact their work makes on the world around them.”
“The center of gravity in businesses can often detract from that, but here, that is the center of gravity,” she said, adding, “We can redefine what it is to do great work, work that moves business, moves people and leaves a positive impact on the world.”
“David&Goliath’s culture has always been the core of who we are as a business and as professionals,” Angelo said. “Brave is our simple, one-word philosophy. Brave to us means having the courage to be who you are and live that in everything you do.”
He added that the incoming president’s “entrepreneurial mindset goes to the heart of who we are and the future of the agency,” calling Prentice a “Swiss army knife of talent” and stating that her consulting experience is “a huge asset” for David&Goliath.
“In many ways there’s a muscle memory involved in coming back to a business I know, love and grew up in,” Prentice said.
Prentice founded Manila Envelope Consulting in 2014 after spending two decades in advertising with agencies including JWT Bangkok and Singapore, Grey San Francisco and T3 San Francisco. She has experience in the entrepreneurial cultures of both the West Coast and Asia and said she’d “love to share what I’ve learned from both of those cultures and bring the best of them to the agency and our clients.”