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Pancake provider IHOP has concluded a creative review and picked Droga5 as its new agency of record.
The all-day breakfast chain called on the New York indie agency to handle creative and strategy work ahead of its 60th anniversary in 2018.
According to a statement, IHOP has ambitious plans to expand its profile for the occasion by focusing on the online ordering platform IHOP N GO and opening a series of smaller grab-and-go locations in places like casinos and universities.
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