Hyundai's Innocean to Acquire Independent Agency David & Goliath

Terms of the deal have not been disclosed

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Innocean Worldwide, the Hyundai Motor Company’s global advertising division, will soon announce a deal to acquire American independent creative agency David & Goliath, according to multiple parties who have spoken to Adweek on background.

Sources say the South Korean auto giant seeks to expand its international advertising business by buying the El Segundo, Cal. agency, whose best-known work is a string of Kia Super Bowl ads stretching back to 2010 and an extended campaign starring a series of CGI hamsters.

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