Huge President and CMO Jumps to Mattress Company Casper

Jeff Brooks goes client-side for his new role

Jeff Brooks will join Huge's client, Casper.

Jeff Brooks, formerly president and chief marketing officer of digital agency Huge, has gone client-side, joining mattress company, and Huge client, Casper as CMO.

Casper named Huge as its creative agency of record late last year.

“I’ve appreciated the product as a customer, admired the brand as a consumer, and can’t wait to take the business to new heights as a marketer,” Brooks said in a statement. “I’m also thrilled to be able to collaborate with my former colleagues from Huge, as they will remain an important agency partner for the brand.”

Brooks joined Huge New York as president at the beginning of 2016 and became Huge president and chief marketing officer a year later. An agency representative said Huge has no plans to find a replacement in the chief marketing officer role at this time. Huge brought on Matt Weiss as managing director of growth this past September. Managing director of PR Jason Schlossberg joined Huge last April.

Prior to joining Huge, Brooks served as CEO of Euro RSCG and M&C Saatchi and as chief commercial officer for Assembly.

Casper has also brought on Greg Macfarlane as chief financial officer.

“This expansion of our leadership team is a major building block in our growth story,” added Casper co-founder and CEO Philip Krim. “Greg and Jeff bring invaluable experience to Casper as we continue to scale and bring better sleep to more people across the globe.”

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