Hotels.com Consolidates $175 Million North American Media Business With MediaCom

Incumbent MDC Partners sat out the review

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Booking giant Hotels.com has concluded a competitive review launched last fall by sending its North American planning and buying business to MediaCom, a company spokesperson confirmed this week.

The news marks a significant win for WPP, which is currently in the process of defending several major global accounts including CPG conglomerate Kimberly-Clark.

The initial stages of the review were managed by New York’s Ark Advisors and completed internally; the consultancy was not available for comment today. It is unclear at this time exactly which agencies pitched for the business. WPP’s

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