Havas Media Names Its First Global Chief Operating Officer

Peter Mears comes from Initiative

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Havas Group has hired longtime agency veteran Peter Mears to oversee its global network of media agencies in the newly created role of chief operating officer.

He will now oversee the operations of all Havas media offices around the world, supporting local leadership and contributing to both client strategy and new business efforts. Mears reports to Havas Media global CEO Alfonso Rodés and plans to work closely with Havas Group chief executive Yannick Bolloré on the network’s ongoing integration efforts.

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