Havas Chicago Put a Boxing Ring in Its Lobby for 'Breast Cancer Fight Club'

Havas Chicago puts a literal spin on knocking out the deadly disease by installing a regulation-size boxing ring in its office lobby and inviting guests to throw punches (at a bag, not each other) as part of a new “Breast Cancer Fight Club” campaign.

Punches are digitally tracked, with wall monitors keeping count, and Havas is donating 25 cents per jab, uppercut, roundhouse right (or whatever) to The Pink Agenda, a nonprofit group supporting the cause.

So, why a boxing motif for Breast Cancer Awareness Month?

“The feeling of fighting back isn’t just on the person battling the disease, it’s on the support system as well,” says Madeline Myers, a content writer at The Annex, Havas’ cultural network dedicated to emerging consumers.