Harvey Nichols Stuns the U.K. Agency World by Moving Its Business to TBWA After 17 Years With adam&eveDDB

New CMO makes a splash in her first weeks

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Harvey Nichols, the British high end retailer whose public image has long been defined by the work of agency adam&eveDDB, made a surprising turn today by naming TBWA\London as its new creative partner.

The move occurred somewhat abruptly and without a review. The company’s incoming group marketing and creative director Deborah Bee had a series of conversations with the incumbent agency, including a face-to-face meeting earlier this week, before officially ending the relationship less than a month into her new job.

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