Grey New York has promoted two former managing directors to new leadership roles in the latest change atop the WPP network’s flagship office.
Chris Ross will be chief operating officer and Jane Reiss will be chief brand experience officer. The two, who are the first to hold these titles, join the agency’s executive management team and report directly to CEO Debby Reiner.
“As we begin Grey’s 100th anniversary celebration, I wanted to share some great news of a different kind,” Reiner wrote in today’s all-staff memo, adding that the two “have been critical to the agency’s growth and success and are being tapped to help chart the course for the next 100 years.”
Ross will work closely with Reiner and chief financial officer Chris Esposito to manage the office’s daily operations, “[driving] the commercial evolution of agency financials to identify organization and operational models that deliver creativity, efficiency and profitability” while continuing to oversee accounts including Volvo and Ally.
Reiner notes that Ross, “a British native and now a U.S. Citizen,” brings nearly 30 years of experience across four continents to his new role. He previously worked in accounts at DDB and Havas, among others.
Reiss, who joined the office in 2013 after more than six years as chief marketing officer for the City of New York under Mayor Michael Bloomberg and contributed to winning the Hasbro account she now manages, will focus on the Brand Experience Group that Grey established last year. It consists of the Activation and PR, Mobile and Connected Experiences, Shopper Marketing and Grey Adventures divisions, each of which works in tandem “creating integrated brand experiences across marketing disciplines” with the ultimate goal of helping Grey clients influence and participate in popular culture.
This announcement marks the latest in a series of recent leadership changes at Grey including the December promotion of Reiner to CEO (the first person to hold that title), the departure of chief creative officer Andreas Dahlqvist and the hiring of incoming global creative lead John Patroulis, who will soon replace current Apple vp of marketing communications Tor Myhren.
Earlier this week, the agency began its 100th anniversary celebration by releasing a new logo based on its own employees’ brain waves.