Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
When seeking creative awards show honors, there’s nothing quite like mining the bond between parents and their children.
A new ad by Gillette and Grey New York, which debuted before this year’s Cannes Lions festival, has proven that maxim with the touching tale of Kristian Rex, a New Jersey man tasked with caring for his elderly father.
The senior Rex is a former boat captain who suffered a stroke rendering him unable to complete the most basic daily tasks—like shaving his own face.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in