IPG agency Genuine hired Tim Haarmann as executive vice president, managing director.
In the role, Haarman will be responsible for the agency’s managing operations and strategic growth. Genuine founder and chief creative officer Chris Pape will move into a role as chairman.
“Genuine’s success and rapid growth over the past 13 years has been built on helping our clients succeed and attracting and retaining the top talent in the industry,” Pape said in a statement. “Tim is a proven digital leader who will drive both new client acquisition and the organic growth of existing client relationships. I’m excited about the next stage of Genuine’s growth under Tim’s leadership and partnership.”
Haarman joins Genuine from DigitasLBi, where he has spent the past 17 years and most recently served as executive vice president, head of account management. Over the course of his career he has worked with clients including General Motors, Xerox, Goodyear, Dow and Ally Financial.
Haarman’s arrival follows on the heels of Genuine becoming agency of record for Welch’s and launching its first campaign for the new client.
“Radical collaboration is at the heart of Genuine’s culture,” Haarmann said in a statement. “While many agencies are still struggling to break down silos between departments and disciplines, Genuine believes that truly innovative ideas are more likely to come from fully integrated teams that include strong client involvement, and I believe that’s where brands need to go today.”