French Fashion Giant LVMH Places $386 Million U.S. Media Account in Review

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LVMH (Moët Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch.

It is unclear which shops are participating in the review. Havas Media, LVMH’s longtime agency of record, did not respond to requests for comment.

Representatives for LVMH in the U.S. declined to comment, and the listed contact for its headquarters in Paris did not respond to a related email.

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