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After retiring from his role as Dos Equis’ Most Interesting Man in the World last year, Jonathan Goldsmith turned to the hard stuff, appearing in a teaser ad for Davos Brands’ Astral Tequila in June.
Earlier this month, it was revealed that the independent San Francisco-based Erich & Kallman beat out a number of unspecified New York and Los Angeles agencies and was named Astral Tequila’s first creative agency of record. Now, the agency has launched its first work for the brand, a Columbus Day social ad.
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