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One wouldn’t normally think of Ikea as a brand dedicated to helping people enjoy the golden years.
But a new campaign does just that while creatively highlighting a series of products from the Dutch-based conglomerate’s Belgian division. The beautifully staged spot stars two actors who just happen to be former figure skaters (an older photo appears at 1:17), following them as they move through the apartment in their socks while recreating the passion that animated their younger years.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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