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WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell—one of its biggest clients, Ford, has launched a global creative review.
A spokesperson for GTB, the Detroit division formerly known as Global Team Blue that’s dedicated to handling Ford’s marketing business, said GTB and WPP had been “informed that its creative business with Ford is up for review.”
“WPP/GTB is the most capable, passionate, informed and dedicated partner to build Ford’s vision of the future,” the spokesperson said.
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