Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
The big question regarding “Fearless Girl” at this month’s Cannes Lions festival is not whether it will win any top awards but how many. The work has become so famous that even its detractors and their papier-mâché pugs have earned 15 minutes in the spotlight.
But one early idea for the sculpture would have been better suited to chewing cud and emitting methane than staring down the patriarchy.
According to documents recently uncovered by way of a Freedom of Information Law (FOIL) request, State Street Global Advisors and its agency, McCann New York, originally pitched the idea of a bronze cow to New York City Mayor Bill de Blasio’s Office of Citywide Event Coordination and Management.
“A financial services company … that has Mutual Funds is developing and looking to launch a fund that will be exclusively comprised of women-owned or women run companies,” wrote Stuart Weissman, CEO of experiential marketing firm SWPnyc, in the initial email under a “proposal for a new...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in