FCB Aims to Unite Its Global Teams With New Worldwide Creative Partner

CAA, Ogilvy vet Fred Levron takes the helm

Susan Credle and Fred Levron
FCB

Today FCB announced the creation of a new worldwide creative partner job based in Paris.

Fred Levron, a French native who spent 11 years at Ogilvy & Mather Paris, joins the Interpublic agency to fill the position after serving as executive creative director at sports and entertainment powerhouse Creative Artists Agency in Los Angeles. He reports directly to global chief creative officer Susan Credle, who framed the hire as part of her network’s new “Never Finished” positioning.

“At FCB, we are committed to our ambition of creating ‘Never Finished’ ideas for big brands,” said Credle in a statement. “Not only does this require more than our fair share of amazing talent, but we also have to scale that talent. Putting Fred in this new role is a big step toward that goal. There are very few people I have met who are uniquely qualified for this position. It requires strategic prowess, a strong sense of self, the ability to assimilate into different cultures around the world and, above all else, a very high creative standard that our agencies and clients will value. That’s Fred.”

The idea, then, is that Levron will work to help FCB’s creative teams expand its offerings for all clients around the world. His role is in keeping with the recent hire of Brandon Cooke, former marketing lead at mcgarrybowen, to help sell the “Never Finished” narrative as global chief communications officer.

“When I met Susan and Carter [Murray, FCB Worldwide CEO], and heard their creative ambition for the FCB network, I immediately wanted to be a part of this transformation story,” Levron said. “I feel incredibly lucky to team up with Susan and her creative leaders around the world to further fuel the momentum across the network and make their ambition a reality.”

“When Susan joined last year as my creative partner to help drive FCB’s transformation, she worked closely with our top creative talent to further fuel our momentum, delivering new ways of working and new success measures,” Murray said. “Fred is an incredibly talented and respected creative with whom I am thrilled to collaborate, to help take our work, our business and our people to the next level.”

In 2015, Levron told Adweek that he left Paris for L.A. after more than a decade to focus more directly on developing creative ideas, noting that CAA “really [doesn’t] play around with titles.” His new title, however, appears to be a first for the ad industry.

Levron had been working on various FCB projects for several months before joining in a full-time capacity in January. His portfolio includes global campaigns for Diet Coke, Google, Cadillac and more, and he has worked on Cannes Gold Lion-winning projects for each of the past seven years.