Facebook Knows About Everything Except Your Boobs, Says Argentina's New Cancer PSA

A new entry in agency David's much-lauded campaign

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The often bizarre, globally buzzworthy breast cancer awareness campaign from agency David Buenos Aires and nonprofit MACMA has launched its new installment for 2018. This time around, instead of man boobs or singing breasts, the spot makes fun of both how much and how little Facebook knows about women.

Created for social feeds, the PSA contrasts recent news of the sprawling amount of private data Facebook has on users with the fact that your breasts remain a mystery to the network, which famously doesn’t allow any topless photography or videos.

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