This Facebook Bot Was Designed to Help You Identify Your Unconscious Biases

MEC wants users to question their assumptions

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

You might not realize it, but everyone has unconscious biases. They are "hard-wired into our brains," according to MEC Global. If you visit the agency's Facebook page this week you'll have the chance to converse with a bot that wants to teach you all it knows about your unconscious biases.

For those who sign up to participate in the experience, the bot will send users a message each day this week, covering a different topic every day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in