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Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review.
W+K will develop integrated marketing initiatives across the Duracell family of products including digital, social, TV, experiential and design work. Its first such efforts will debut in early 2017.
"At Duracell, we strive to make world-class advertising and we are looking forward to partnering with WKNY," said Duracell's vp of marketing, Ramon Velutini, in a statement.
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