Accounts

Dunkin' Donuts Launches First Creative Review in Almost Two Decades

Incumbent Hill Holliday was invited to defend the $150 million account

dunkin-creative-review-CONTENT-2017 — Hill Holliday has served as the Dunkin' Donuts' creative agency of record since 1998.

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After two decades with IPG’s Hill Holliday, Dunkin’ Donuts is launching a creative review.

“As part of our journey to grow Dunkin’ Donuts into America’s most-loved, coffee-led, on-the-go brand, we are launching a review process for a creative services agency, under the direction of our new CMO, Tony Weisman,” a brand spokesperson told Adweek in a statement. “In today’s competitive landscape and constantly changing media environment, we need to ensure our marketing dollars are working as effectively and as efficiently as they possibly can.