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Doner, a full-service creative shop in Detroit, has launched a new consumer connections practice designed to help marketers leverage data more effectively and better understand consumer behavior that drives purchase decisions.
Among several focus points, Doner said the agency aims to help clients “get a deeper, more scientific understanding of consumers” through the group by combining data, brand and social strategy with technology and the behavioral sciences.
Doner promoted Marcus Collins to lead the practice in a newly-created role of chief consumer connections officer.
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