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DigitasLBi Will Go Dark the Last Week of 2017 to Help Light Up Puerto Rico

Agency calls on Americans to turn off unneeded lights and donate to the island

digitas-godark-CONTENT-2017 — DigitasLBi will go dark the last week in 2017 to raise money for Puerto Rico.DigitasLBI

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This holiday season, as many Americans attend ugly-sweater parties, scramble to finish last-minute shopping and prepare to ring in the New Year, DigitasLBi is reminding us that 40 percent of Puerto Rico’s population likely won’t be able to do any of that.

It has been 90 days since Hurricane Maria devastated the U.S. territory and still nearly half of the island is without power. In contrast, DigitasLBi points out in a PSA launched today, thousands of offices and homes in other parts of the U.S.