DigitasLBi Promotes Sue DeSilva to Lead Creative in Its Boston Office

She brings 20 years of experience to the role

She had been group creative director.

Two weeks after evp, executive creative director Doug Schiff stepped down from his position leading the Boston and Detroit offices of DigitasLBi in order to move back to China, the agency has named his replacement.

Sue DeSilva has been named to the executive creative director role, effective immediately. She will oversee the Boston team and report to North American chief creative officer Ronald Ng. No replacement to lead the Detroit office has been named yet.

DeSilva joined the agency last year in the group creative director role after serving as vp, creative director at MullenLowe Boston. She brings two decades of experience to the job, having worked at several top agencies in the Boston and San Francisco area including Hill Holliday and Goodby Silverstein & Partners.

“Since joining us a year ago, Sue has made a gigantic difference in raising the creative bar in Boston,” said Ng. “Her modern thinking, collaborative spirit and passion for great ideas delivered through data, digital, social, media and technology has made her an obvious choice for this important role. I couldn’t be more excited to see Sue prosper and for the work that she’ll help deliver for our clients here.”

DeSilva added, “From the moment I walked through the door, I knew DigitasLBi was a special place. I am humbled by the support I’ve received and know we have just scratched the surface of the things we can accomplish here. This is an opportunity of a lifetime and I cannot wait to get started.”

Beyond the agency’s standard clients, she has also worked on pro-bono projects for groups like MGH Aspire—an organization dedicated to serving those with Autism—and New England Disabled Sports.

She also regularly advocates for greater gender equality in the ad industry and has worked closely with Kat Gordon, founder of The 3 Percent Conference.

The most recent change at DigitasLBi’s Boston headquarters concerned the departure of its North American CEO Tony Weisman, who is now chief marketing officer at Dunkin’ Donuts.

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