Dick's Sporting Goods Funds a Youth Immigrant Soccer Team in This Emotional Holiday Spot

Retailer gives back after Hurricane Harvey

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In an emotional holiday ad, Dick’s Sporting Goods demonstrates the power of giving—something made particularly pertinent this holiday season as people across the U.S. recover from natural disasters including hurricanes that devastated Southern states this summer and wildfires that continue to rage in California.

In the five-minute documentary-style spot titled “reVision FC: A Holiday Assist,” viewers meet a Houston-based youth boys soccer team comprised of African immigrants who, before coming to the U.S., were afflicted by violence and poverty.

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