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The world’s most valuable startup needs some marketing help, and now its agency’s creative team has a new leader.
Deutsch hired Jorge Calleja to be its evp, executive creative director in Los Angeles. Calleja’s primary responsibility will be managing the office’s work for Uber, and he will report to Deutsch North America chief creative officer Pete Favat.
“Jorge is one of the best creatives to walk through these doors,” Favat said in a statement. “His experience building global brands like Oreo, Coca-Cola, Nike and Adidas is inspiring.
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