Deutsch Names Former Apple Creative to Lead Its Marketing Efforts for Uber

Jorge Calleja will help define the growing brand

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

The world’s most valuable startup needs some marketing help, and now its agency’s creative team has a new leader.

Deutsch hired Jorge Calleja to be its evp, executive creative director in Los Angeles. Calleja’s primary responsibility will be managing the office’s work for Uber, and he will report to Deutsch North America chief creative officer Pete Favat.

“Jorge is one of the best creatives to walk through these doors,” Favat said in a statement. “His experience building global brands like Oreo, Coca-Cola, Nike and Adidas is inspiring.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in