Deutsch LA Fires CCO After Offensive Email About Casting Black Talent Resurfaces

Brett Craig had been with the agency since 2012 and was promoted to creative chief in 2018

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Agency Deutsch Los Angeles has fired chief creative officer Brett Craig after a former employee shared a screenshot of an offensive work email from 2015 on Instagram this week.

An agency spokesperson confirmed that Craig was let go Wednesday. Adweek reached out to Craig for comment via LinkedIn but has yet to receive a response.

The email, which sources with knowledge of the matter say was sent by Craig, discusses casting decisions, makes remarks such as “I think were [sic] now BET channel” and refers to a casting candidate as “Not so urban/AA” (the abbreviation stands for “African American”).

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