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Brewing giant AB InBev has selected Dentsu Aegis Network’s Vizeum as its new media agency of record in the U.S.
The appointment concludes a global media review launched in March, involving all six major holding companies. WPP’s MediaCom had handled U.S. media buying and planning duties since 2014, and it lost the greatest share of business in a review that featured all of the major holding groups, including Havas.
AB InBev spent over $700 million on measured media in the U.S.
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