Deep Focus Restructures, Moves Toward Data-Centric Model and Names New CEO

Ken Kraemer assumes chief executive role

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Deep Focus, the 15-year-old digital-first agency that has worked with such clients as Unilever, Lay’s, Coca-Cola and Disney, announced today that it would pivot toward a new agency model by combining its primary practice with Moment Studio, its mobile and social content agency.

The new agency unit will retain the Deep Focus name while absorbing the production capabilities of Moment Studio and working closely with Engine Media, an ad planning and buying operation launched last year.

According to the press release, Moment has “doubled its revenue year to year,” with the three operations combining forces to win several pieces of new business over the past six months including SlimFast and U.S.

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