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German consumer and chemical goods giant Henkel has chosen DDB New York as creative agency of record for its Persil ProClean detergent brand in the U.S. after a competitive review.
The account had previously been with TBWA\Chiat\Day, which produced its 2017 Super Bowl campaign starring Bill Nye the Science Guy. Both Omnicom shops competed in the review.
“This is a great win for DDB NY. Persil is a brand with huge ambitions, and we are thrilled to work with the team,” said DDB New York CEO Chris Brown.
“We are excited to partner with DDB as we continue on our journey to establish Persil ProClean as the standard of excellence in the Premium Detergent category,” added Henkel’s head of laundry cleaning marketing, Lora Van Velsor.
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