David's Bridal Names Spark Foundry Its New U.S. Media Agency of Record

Horizon Media previously handled the account

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Cue the wedding bells, David’s Bridal said “I do.” After a review, the wedding dress retailer chose Publicis Groupe’s Spark Foundry as its U.S. media agency of record.

“We are excited to embark on this new journey with Spark Foundry,” David’s Bridal director of marketing Christina Monkman said in a statement. “We look forward to leveraging Spark Foundry’s strategic approach and innovative thinking to further engage our customer.”

Spark Foundry, formerly known as Mediavest, will handle David’s Bridal’s traditional media planning and buying, data and analytics, measurement and content marketing in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in