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David’s Bridal named January Digital its new digital agency of record following a review launched in October. The New York-based indie shop, describing itself as a data-led, full-funnel agency and in-house consulting firm, will handle paid search, product listing ads, display media, programmatic media buying and paid social media in the U.S.
The appointment comes after David’s Bridal chose Publicis Groupe’s Spark Foundry as its U.S. media AOR in October following an earlier review. Spark Foundry is handling traditional media planning and buying, data and analytics, measurement and content marketing in the U.S.
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