Creative Agency StrawberryFrog Buys Itself Back From Apco Worldwide After 5 Years

The PR firm acquired the indie shop in 2012

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

StrawberryFrog, a creative agency founded nearly 20 years ago on the principle of “cultural movement marketing,” has bought itself back from parent company Apco Worldwide by repurchasing a majority stake the organization acquired more than five years ago.

As in the original acquisition, terms of the deal were not disclosed.

Founder, CEO and former JWT executive creative director Scott Goodson launched StrawberryFrog in Amsterdam in 1999, later opening a new flagship office in New York and an operation in Sao Paulo, Brazil.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in