CP+B Names the Head of Recently Acquired Forsman & Bodenfors as Its New Global CEO

Erik Sollenberg will replace Lori Senecal

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Crispin Porter + Bogusky announced today that Erik Sollenberg will be its next global chief executive officer.

The incoming CEO spent 14 years as head of Forsman & Bodenfors, the Swedish agency acquired by CP+B’s parent company, MDC Partners, just over a year ago. He will relocate to the agency’s headquarters in Boulder, Colo., overseeing all offices around the world and serving as co-CEO along with Lori Senecal until she departs at the end of the year.

Senecal,

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