CP+B L.A. Hires a New Global Creative Leader on the PayPal Account

Sabina Hesse comes from Heimat in Berlin

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Crispin Porter + Bogusky Los Angeles has hired Sabina Hesse as creative director. Moving forward, she will lead the agency’s work for PayPal as well as other clients.

German native Hesse most recently spent seven years as a creative director at Heimat in Berlin, where she led campaigns for home improvement chain Hornbach as well as Airbnb, Loctite and Weight Watchers Germany. During her tenure, she and her partner also led the agency’s 2013 pitch for Otto, one of the area’s largest online retailers; Heimat subsequently launched a new unit to handle that account.

“We’ve

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