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Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

Move follows last year's merger with P&G

coty-hair-care-CONTENT-2017 — The company bought more than 40 brands from P&G in late 2016.Wella

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Beauty giant Coty has picked R/GA to handle creative marketing for its recently acquired hair care brands Clairol and Wella after a creative review.

Effective immediately, the agency will lead efforts to promote Clairol in the U.S. and Wella worldwide. Its consulting practice will also handle other unspecified brand strategy duties.

“Appointing R/GA will bring a new level of creativity and excitement to the Wella and Clairol brands,” read a statement from Coty svp of retail hair color and styling Rosa Ajjam, who called the news “a key part of our strategy to reinvigorate the retail hair category.”