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Independent fuel company Phillips 66 named Carmichael Lynch as its new agency of record after a three-month closed review managed by The Burnett Collective.
Prior to the new assignment, the company had worked with Venables Bell & Partners for approximately eight years. During that time, Adweek’s 2016 Breakthrough Agency of the Year created a series of broadcast campaigns and managed a retail redesign project for the Houston-based chain via its VBP Orange experiential unit.
Carmichael Lynch’s Minneapolis headquarters will now handle creative, brand strategy, media planning and buying, analytics, digital and cause marketing for the client’s Phillips 66, 76 and Conoco fuel brands.
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