Canvas Worldwide is welcoming its first chief client officer.
Kristi Lind will join the agency as executive vice president, chief client officer, effective Dec. 13. Lind will be based out of Canvas’ Silicon Beach office in Playa Vista, California and report directly to Canvas Worldwide CEO Paul Woolmington. She joins a senior leadership team that also includes chief operating officer Y.S. Seo, chief investment officer Amy Ginsberg and chief digital officer Greg Johns.
“Kristi has a proven track record of success and a highly personal approach to partnering with clients to drive business growth,” Woolmington said in a statement. “While keenly focused on honing the client experience, Kristi will also play a role as a key driver of growth for Canvas Worldwide and work with our leadership team to develop strategies to cultivate our agency culture.”
In the position, Lind will be responsible for leading all business aspects of the agency, including advancing innovation and launching enhanced product offerings across Canvas brands. She will also be part of an internal taskforce focused on cultivating agency brand and culture.
Lind joins Canvas from OMD, where she has served as managing director for 12 years, overseeing brands including Nissan, Infiniti, Activision and Hilton. She arrives at Canvas with 25 years of industry experience across categories such as automotive, retail, travel, entertainment and packaged goods.
“The industry is rapidly evolving with new media channels, technologies and measurement. Data affords the opportunity for engagement one to one or at scale and in this fast paced marketing environment, it’s important to prioritize what we measure at what interval and stay focused on things that are actionable,” Lind said in a statement.
“Since its inception, Canvas has had a narrative of shunning the status quo and approaching every challenge as a ‘blank canvas,'” she continued, adding that she’s “excited to work with” Woolmington and the Canvas senior leadership team “to drive new processes, capabilities and services that deliver better, more engaging opportunities and ultimately drive business growth for our brand partners.”