Cannes Podcast: W+K Amsterdam Recruiter Sophie Worth on Diversity and the Quest for Great Talent

How to build an inclusive team and grow them into leaders

Sophie Worth says agencies need to embrace two-way mentorship, with staff of all ages learning from each other.
David Griner

CANNES, France—The need for a more diverse ad industry is a key theme at each Cannes Lions festival, and when it comes to making actual headway, agency recruiters are often on the front lines.

So we caught up with Wieden + Kennedy Amsterdam recruiter Sophie Worth, a champion of diversity in all its forms, from ethnicity and gender to age and background.

It’s a mission made even more challenging by privacy laws in The Netherlands that prevent managers like Worth from tracking or even asking about factors like race. But Worth says the most important factor is having and nurturing a culture of inclusiveness, which can help agencies not only recruit, but also retain star talent.

In this special episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” Worth explains what agencies and HR managers should be doing to make the industry more representative.

You can stream the special episode below, or subscribe via iTunes or Google Play.