BBDO New York Builds Its Strategy Team With a New Chief Marketing Officer

Director of business development Crystal Rix has also been promoted to chief strategy officer, a newly created role at the Omnicom shop. According to BBDO, both announcements mark a new stage in an “ongoing transformation” that involves a greater focus on data, analytics and communications planning.

“At BBDO, we believe it’s important to continue to evolve and never sit still,” said New York CEO John Osborn in a statement.