BBDO Atlanta Makes Its First Big Hires Under New Creative Leadership

Brings on a group creative director and head of integrated production

Miller (l.) recently worked as a freelance creative director, while Calamia (r.) led R/GA's content studio in New York.
BBDO

The Atlanta office of BBDO has boosted its creative ranks with the arrivals of Craig Miller as group creative director and Marc Calamia as head of integrated production. The latter is a newly created position at the agency.

Miller and Calamia will both report to chief creative officer Robin Fitzgerald, and theirs are the first senior hires she has announced since taking the reins last September.

“We aspire to lead our clients forward,” Fitzgerald said in a statement. “Adding the talent and experience of Craig and Marc will help us do just that. Their experience here and abroad, at various types of agencies and across all forms and platforms, will add real firepower to our creative capabilities. We can’t wait to unleash these skills on behalf of our current and future clients.”

Miller’s experience includes stints at VCCP London, Arnold Boston and CP+B Boulder, where he helped lead Domino’s “Pizza Turnaround” and “Oh Yes We Did” campaigns as a vp and creative director. During his recent stint as a freelance creative director and copywriter, Miller was part of the team behind Budweiser’s “Harry’s Last Call” effort celebrating the Chicago Cubs’ World Series win and the Cubs’ late announcer Harry Caray.

Calamia arrives at BBDO Atlanta from R/GA New York, where he served as executive director of production and led the agency’s content studio for the past two years. He previously held executive production roles at Viacom Velocity, 360i and Big Fuel.

BBDO Atlanta has added clients including Toys “R” Us, Norwegian Cruise Line, Sanderson Farms and Novant Health in recent years as its hometown became “the Envy of the Marketing World.”

Earlier this year, the office also made another prominent leadership change. Chief executive officer Drew Panayiotou left to accept a new innovation-focused role at Atlanta’s own Chick-fil-A, and Peter Bunarek, who formerly held the evp and general manager title, was promoted to succeed him as managing director.