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Thorn, a nonprofit actor Ashton Kutcher co-founded that develops technology to fight child sexual abuse around the world, has rebranded for its five-year anniversary with the help of Omnicom Group’s Wolff Olins.
Mila Linares, Wolff Olins strategy director, told Adweek that Thorn will carry its new messaging, “until every child can be a kid,” into the next five years and beyond.
Thorn CEO Julie Cordua first solicited Wolff Olins for help six months ago in order to develop a more positive brand message around the good the organization does while acknowledging that there is nothing positive about the issue at hand, Linares said.
“The [former branding] was a bit dark,” Linares said.
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