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Grey has become Applebee’s third creative agency of record in less than two years.
The chain, which identifies itself as “America’s largest casual dining brand,” picked Grey after a review that began last December, with a whopping 26 agencies responding to the initial RFP. Subsequent rounds cut the number of competing shops to six, with Grey beating BBDO San Francisco and Argonaut to win the business. The WPP network’s New York and Los Angeles offices will manage the account.
According
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